Shawn Petersen

designweekportland:

A few questions for Shawn Petersen
What do you do? 
I’m a father (learning everyday), teacher and designer. I also co-founded Study Partner, which was formed in 2007 as a way to communicate with students in the classes that I was co-teaching at Pacific Northwest College of Art in the Continuing Education program.
More recently I was a Creative Director at Instrument where I led a nimble and talented team of designers, developers, and thinkers for global brands such as Google, RedBull, Twitter, Flipboard, Levi’s, Nike and others. Last year at Instrument I led the creation of the Levi’s Commuter campaign. The most exciting part of the partnership was the collaboration we developed with Visual Supply Co. (VSCO)., which highlighted a mobile-only approach to photojournalism. Instrument is running the campaign again this year and you can follow it here.
Currently I’m focused on helping develop and shape Cinco Design’s approach to crafting digital and product experiences by leading the creative direction and digital strategy across product, technology and lifestyle disciplines. I’m excited to help contribute to all aspects of the agency’s Digital Experience business, including creative work and strategy, building and sustaining major client relationships, and leading a multidisciplinary team to develop integrated experiences across the studio’s core practice areas.

How does Portland play into your story? 

I moved to Portland in 2007 from San Francisco, so I’m not sure I consider myself a local yet. But, from the perspective of a non-local, there are two unique characteristics to the Portland design environment that set it apart from any other. The first is its vibrant community. Portland is home to the strongest and most active design community I’ve ever encountered. It’s a community built by individuals and studios that are constantly making, creating, and sharing. The studios support the design students, and the design students are energized and inspired by the studios.
It’s a wonderful reciprocal relationship that is thriving and producing talent in droves. There seems to be no limit to the growth of the design industry here, and there seems to be a place for everyone who wants to be involved.
The second is our can-do spirit. This is a city where it rains most of the year, yet we still have one of the highest rates of bicycle commuters in the U.S. This should tell you a little something about the nature of the people who live and create here. We are do-ers. We are makers. Nothing stops us. This spirit is what transforms our community into a super active, supercharged group with an unmatched enthusiasm to create. It’s what shapes the authenticity of the work being made here. It’s what inspires me to actively participate in the community as a fan and helps to shape my perspective as a designer. 

What are you looking forward to at DWP this year?

Everything really. Looking forward to seeing all the talented people and the places they work at through the Open Houses. 
Also really excited for these events:
A Conversation with Aaron Rayburn
Designing Transformative Learning Experiences through Public-Private Partnerships
Empowered Learning through the Design Thinking Process
Here’s my list so far.

designweekportland:

A few questions for Shawn Petersen

What do you do? 

I’m a father (learning everyday), teacher and designer. I also co-founded Study Partner, which was formed in 2007 as a way to communicate with students in the classes that I was co-teaching at Pacific Northwest College of Art in the Continuing Education program.

More recently I was a Creative Director at Instrument where I led a nimble and talented team of designers, developers, and thinkers for global brands such as Google, RedBull, Twitter, Flipboard, Levi’s, Nike and others. Last year at Instrument I led the creation of the Levi’s Commuter campaign. The most exciting part of the partnership was the collaboration we developed with Visual Supply Co. (VSCO)., which highlighted a mobile-only approach to photojournalism. Instrument is running the campaign again this year and you can follow it here.

Currently I’m focused on helping develop and shape Cinco Design’s approach to crafting digital and product experiences by leading the creative direction and digital strategy across product, technology and lifestyle disciplines. I’m excited to help contribute to all aspects of the agency’s Digital Experience business, including creative work and strategy, building and sustaining major client relationships, and leading a multidisciplinary team to develop integrated experiences across the studio’s core practice areas.

How does Portland play into your story? 

I moved to Portland in 2007 from San Francisco, so I’m not sure I consider myself a local yet. But, from the perspective of a non-local, there are two unique characteristics to the Portland design environment that set it apart from any other. The first is its vibrant community. Portland is home to the strongest and most active design community I’ve ever encountered. It’s a community built by individuals and studios that are constantly making, creating, and sharing. The studios support the design students, and the design students are energized and inspired by the studios.

It’s a wonderful reciprocal relationship that is thriving and producing talent in droves. There seems to be no limit to the growth of the design industry here, and there seems to be a place for everyone who wants to be involved.

The second is our can-do spirit. This is a city where it rains most of the year, yet we still have one of the highest rates of bicycle commuters in the U.S. This should tell you a little something about the nature of the people who live and create here. We are do-ers. We are makers. Nothing stops us. This spirit is what transforms our community into a super active, supercharged group with an unmatched enthusiasm to create. It’s what shapes the authenticity of the work being made here. It’s what inspires me to actively participate in the community as a fan and helps to shape my perspective as a designer. 

What are you looking forward to at DWP this year?

Everything really. Looking forward to seeing all the talented people and the places they work at through the Open Houses. 

Also really excited for these events:

A Conversation with Aaron Rayburn

Designing Transformative Learning Experiences through Public-Private Partnerships

Empowered Learning through the Design Thinking Process

Here’s my list so far.

2 days ago